Are you a small business struggling to compete at large expos and looking for a way to get your product or service to market? Today, you will learn how to cultivate leads and leverage your attention so you never miss an opportunity at your next expo. Even in today’s competitive online world, in person vending and retail are still optimal for connecting with your customers. Aisha Taylor Issah is the founder of the Sistahs in Business Expo, the first and only multi-city small business trade show, in America! Her approach will help you create a profitable booth that attracts clients so you can maximize your return on investment at your next trade show.
Most people have ideas but few people turn their ideas into profitable businesses. Aisha started out with just $500 and an idea but even after you are established, you need to be willing to pivot. She shares her experience creating her retail space, The Sistah Shop, when the pandemic shut down her main source of income. She breaks down everything you need to know to transition into retail spaces and how you can use her store to expose your products to a larger market.