Are you ready to strategically enter and exit the e-commerce game to maximize profits? The only desirable outcome for an E-commerce business is a lucrative exit and today’s guest teaches you exactly how to execute the perfect business plan with the end in mind. Gamal Codner is the founder of Fresh Heritage, a personal care company inspired by African grooming traditions. In this episode, Gamal shares the true purpose behind that business and how he planned his exit before his launch.
Selling a high end specialty product that averaged sales $20 above similar products , Gamal knew he would be able to sell his business within 3-5 years. By modeling after successful e-commerce moguls like Amazon, Gamal cultivated a company with superior value that could run on autopilot and was ready for acquisition.
Business cannot be tied to ego, the most famous entrepreneurs do not own 100% of their business because equity is the quickest path to substantial wealth! Many people believe selling your company means selling out but exiting your company is a strategic maneuver that will build relationships, wealth and help you move on to bigger and more profitable ventures.